I like Nelson Mandela's quote 'Sport has the power to change the world': as a competitive athlete in track and field (1500m) I could gain my most valuable experiences in life.


At Europe's biggest market research company I was in charge for sports for 25 years and became familiar with the world of sport from a business point of view.


With SportLifeInsights and together with my expert network I accompany clients into a successful future in the sports market with a data-driven decision culture.